Lee Cooper Workwear Logo Redesign

A couple of months back I was asked to redesign the Lee Cooper Workwear logo. It was a clunky old thing, that sat awkwardly everywhere it was placed. I was asked to design a tidier identity, as well as try and give the workwear arm of the company its own sub identity.

Sticking to Lee Coopers core red and indigo palette we designed the new lockup, which includes a custom bit of type.

The logo is now starting to be picked up by partners and will start appearing on garments very soon.