NEW ERA X MLB LONDON SERIES
The Major League Baseball, came to London this June for a spectacular showcase of America’s favourite pastime. The third edition of the London series saw two fierce rivals from the National League East; The New York Mets and the Philadelphia Phillies. These two teams have a rivalry that dates back decades which made them the ideal pairing for this London showdown. Held over two days at the London Stadium the event offered high quality baseball which further expanded the games international appeal. The streets around the London stadium were transformed for the weekend into a baseball carnival. This years London series brought the intensity, excitement and unique charm of Major League Baseball across the pond to a city that is vibrant with sports history and culture.
On the first day of the series the Mets came to make a statement, off the back of a strong start to their season. They delivered a strong offensive performance led by their power hitters, and shut down the Phillies offence. Which led them to secure a comfortable win in Game one. Game day two saw a renewed determination in the Phillies, they came out aggressive and kept key Mets players in check. A late game surge from the Phillies gave them the cushion they needed to close out the game comfortably. Leaving the series in a split.
Overall the London series was a huge celebration of baseball culture. To celebrate the event MLB teamed up with New Era to launch an exclusive collaboration showcasing the culture and influence of baseball in the fashion industry. Sport has always influenced fashion and street style, especially the baseball aesthetic. Ensuring this London series collaboration between New Era and MLB was a hit. Selfridges hosted a New Era x MLB Pop-up in store which took over the first floor in the Men’s designer street section of the luxury department store. The pop up ran throughout the London series and hosted all of the New Era x MLB London series drop; apparel and hats, championing both the Mets and the Phillies. The designs within the drop celebrate the essence of Philadelphia, New York and London, with landmarks, food and baseball iconography. At Studio Bonaparte we are proud to have designed some of the graphics for this New Era X MLB launch.
The MLB London games definitely lived up to the hype, giving fans an unforgettable weekend of baseball. While the Mets and Phillies each walked away with a victory, the real winner was the sport itself. As baseball continues to capture the imagination of a new generation of fans worldwide, the London games have solidified their place as a key event in the MLB calendar. The future is looking promising for baseballs continued international growth as it moves from Americas pastime to a global game.
