Brompton Labelling

At the studio we’re excited to share a first look at the new branding we worked on for the new Brompton clothing range. Brompton have teamed up with Endura to create a small range of high performance clothing.

Brompton got in touch after seeing some of the swing tickets and labelling we had produced for Jack Wills. What the team at Brompton were really keen to do was reflect a fun Britishness which the brand embodies within a set of swing tickets and woven labels. Working with the Brompton production team, Studio Bonparte came up with a Highway Code concept; we based the shape and colour of the swing ticket and woven labels around road signs. We then created a set of icons based around road symbols to illustrate the garments performance capabilities in an amusing way. To complete the idea we came up with a logo for the entire concept, which was used on the front of the swing ticket as well as printed onto the sleeves of some of the garment in reflective ink.

Heat sealed woven labels and tent fold swing ticket

After the success of this first labelling project we have been tasked with continuing the idea further for the redesign of the Brompton bag range. We’ll be able to share more on this soon!

Icon pack to illustrate garments technical capabilities